Web 2.0 Infographic – Optimizing Your Web 2.0 Strategy for Efficiency and Effectiveness

Technology has provided us with a multitude of tools to market your services more efficiently and effectively online.

Each component has it’s own benefits and drawbacks. By now you should be using many of the common components of a Web 2.0 strategy (whether you know it or not), but do you understand how they relate to each other. Without a doubt you could be using it more efficiently and effectively. Don’t be afraid to admit it either. System optimization is a process of continuous education and improvement. The infographic below is extensive, hopefully without being too confusing. There are certainly other components that could be included, however I wanted to focus on the ones I felt mattered the most to the average person marketing online.

First of all it is important that you understand what Web 2.0 means. Click the link below the definition for more details.

Definition: Web 2.0

The term Web 2.0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web. A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators (prosumer) of user-generated content in a virtual community, in contrast to websites where users (consumer) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social-networking sites, blogs, wikis, video-sharing sites, hosted services, web applications, mashups and folksonomies.

Source: Wikipedia

Next….How many of these components are you leveraging? Maybe you are using others not included. If so, think about how those additional components would relate to these components to better understand the relationships within YOUR SYSTEM.

This is the core of MY SYSTEM.


The backbone of any Web 2.0 strategy is your blog. Create content that will drive traffic wherever you want it. In the graphic below the rectangles are components that you own, while the ovals are components that you don’t own, but may leverage. Facebook and Twitter might be the best tools to get your message out, but don’t let them be the foundation of your strategy – BUILD YOUR BLOG. A third party service may ban you for violating their terms of service (I see people violating these terms everyday) but your blog is yours as long as you own the domain.

How does your Web 2.0 strategy compare to mine (if you can understand it)? We’re still living in a world of SEARCH-BASED MARKETING so SEO is critical, however Facebook (primarily) and other Social Media are changing the way people find your business. Your strategy needs to consist of both Search Engine Optimization and Social Media Marketing. These are becoming more and more closely related as Search Engines prioritize Social Media content.



7 Steps for Real Estate Marketing on Craigslist – Step 1

Craigslist is be where real estate buyers go to look for a great deal.

The format is very basic and boring, but that simplicity creates a fairly even, user-friendly playing field. Still there are a few strategies that will give you a competitive advantage, helping you stand out from other listings.

On any given day, in the Houston Area, there may be over 1000 posts in the general housing section. Approximately 200 for each category (real estate by broker, real estate by owner, apt/housing for rent, etc…) Some of these posts are by the same people, so it’s hard to tell how many individual brokers and agents use Craigslist. Based on the total number of homes for sale at any given time in the Houston Area, Craigslist seems like an underused tool for Real Estate Marketing, and an open opportunity if you have 10 minutes for some FREE MARKETING.

So far my Craigslist marketing has been fairly successful, although I’ve hit a few bumps along the way. Almost every time I post, I get 15-30 click-throughs to my website. This may or may not be common for other real estate postings (I’ve heard “claims” of 100s of click-throughs), however I’m posting about AUCTION PROPERTIES. This probably works because, as stated before, Craigslist is where buyers go to find great deals.

STEP 1: Define Your Objective

Do you want a prospective buyer to call or email you immediately?

Do you want to drive traffic to your listing on MLS?

Do you want to drive traffic to your website?

Do you want multiple calls to action?

I suggest that you learn and try ALL OF THE ABOVE….they key to marketing is to TEST…TEST….TEST. Different tactics can be used to achieve each of these objectives. Different properties may require different tactics. Your copywriting skills may also determine which of these is the most effective FOR YOU. Occasionally, you may produce an excellent ad, but buyers just don’t want what you’re selling.

Craiglist marketing is not a guaranteed success, however it can definitely:

  • Make your phone ring
  • Increase web traffic to your listing
  • Build your brand by driving traffic to your website, blog, or social media
  • Enhance your service offering

In the next few steps, I will provide suggestions that relate to each of the objectives above. Please post a comment if you have other objectives that you would like to address.

THE NEXT STEPS…..(Dripping over the next few days)

STEP 2: Getting Verified

STEP 3: Basic Rules

STEP 4: Writing A Captivating Title

STEP 5: Descriptions To Achieve Different Objectives

STEP 6: Tools To Help Optimize Your Ad and Processes

STEP 7: Tracking your Craigslist Marketing Campaign

3 Ways Real Estate Agents Can Earn Commissions with Forte Auctions

3 ways real estate agents can earn commissions with Forte Auctions:

1. Listing your seller’s properties in our auction

2. Referring buyers to our auction

3. Representing sellers referred to Forte Auctions Preferred Agents

View this short video to learn more…

Stop Lowering Your Listing Price

Inventories keep rising and values keep falling, making it tougher and tougher to sell at your listing price. It seems the only way to capture the attention of buyers looking for great deals is to lower your listing price or offer concessions – all of which takes money directly out of your pocket. Ultimately if it gets your property sold, then it may be good for you. Still, how much money did you leave on the table?

Would the buyer have paid an additional $5000 if they felt the value was there? How did the buyer even arrive at the price they offered when comparables and appraisals aren’t that accurate? More than likely the buyer looked at your listing price and offered 5-10% below. Then you counter offered and gave concessions, and that is how you arrived at an agreeable sale price.

Wouldn’t it be better if you could generate the same type of interests from motivated buyers, without lowering your listing price? Now you can with Auction By Owner. Auction By Owner helps to accelerate the sale of real estate for owners and agents by telling buyers that you are highly motivated without setting a low MAXIMUM value. Instead you get to keep your home listed at it’s actual value, but let buyers speculate on how great of a deal you are offering – as long as they accept YOUR TERMS OF SALE. An auction forces buyer to maintain their interest throughout the time leading up to the auction. They must perform their due diligence and secure financing before the auction. Most importantly, at the auction they will need to compete against other bidders who are just as interested in your property. Now what they may have perceived as a great deal is only one bid increment above what the next person is willing to pay.

Because this is a reserve auction format, the seller is protected by a MINIMUM ACCEPTABLE SALE PRICE, however there is NO MAXIMUM VALUE…only what the market will allow. You even have the option to accept a winning bid below the Reserve Price. At the point, the buyer is locked in, and that decision is completely yours.

Regardless of the results of the auction, you now have a better understanding of where the market values your property. You also know specific people who are interested in your property. If the results of the auction did not satisfy your necessary terms of sale, there is always the opportunity to negotiate with those bidders under new terms. The auction has helped with valuation and capturing the interest of pre-qualified bidders.

We’ve designed a NO RISK program to allow sellers and agents to test the auction process. Agents maintain the same commission as they would in a traditional sale. Contact Forte Auctions at sellers@forteauctions.com to learn more about auctioning your property.

View our current listings @ ForteAuctions.com