Web 2.0 Infographic – Optimizing Your Web 2.0 Strategy for Efficiency and Effectiveness

Technology has provided us with a multitude of tools to market your services more efficiently and effectively online.

Each component has it’s own benefits and drawbacks. By now you should be using many of the common components of a Web 2.0 strategy (whether you know it or not), but do you understand how they relate to each other. Without a doubt you could be using it more efficiently and effectively. Don’t be afraid to admit it either. System optimization is a process of continuous education and improvement. The infographic below is extensive, hopefully without being too confusing. There are certainly other components that could be included, however I wanted to focus on the ones I felt mattered the most to the average person marketing online.

First of all it is important that you understand what Web 2.0 means. Click the link below the definition for more details.

Definition: Web 2.0

The term Web 2.0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web. A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators (prosumer) of user-generated content in a virtual community, in contrast to websites where users (consumer) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social-networking sites, blogs, wikis, video-sharing sites, hosted services, web applications, mashups and folksonomies.

Source: Wikipedia

Next….How many of these components are you leveraging? Maybe you are using others not included. If so, think about how those additional components would relate to these components to better understand the relationships within YOUR SYSTEM.

This is the core of MY SYSTEM.


The backbone of any Web 2.0 strategy is your blog. Create content that will drive traffic wherever you want it. In the graphic below the rectangles are components that you own, while the ovals are components that you don’t own, but may leverage. Facebook and Twitter might be the best tools to get your message out, but don’t let them be the foundation of your strategy – BUILD YOUR BLOG. A third party service may ban you for violating their terms of service (I see people violating these terms everyday) but your blog is yours as long as you own the domain.

How does your Web 2.0 strategy compare to mine (if you can understand it)? We’re still living in a world of SEARCH-BASED MARKETING so SEO is critical, however Facebook (primarily) and other Social Media are changing the way people find your business. Your strategy needs to consist of both Search Engine Optimization and Social Media Marketing. These are becoming more and more closely related as Search Engines prioritize Social Media content.